About

Bambina - an Off-trade management company.

Bambina help smaller or newly established food- and beverage companies with a bunch of services that would normally require an expensive employee to handle. But first of all: We enable smaller clients to get their products into big supermarket- and convenience chains. We also help our clients get the right price for their products and to get the best terms possible. We do classic Key Account Management but in a fresh way. We’d rather build a case around great story telling than price pr. liter.

The world is changing and so are the big retailers. Many purchasers are out scouting for organic, locally sourced, sustainable and circular products. Great products with great stories are more likely to succeed than ever before but you need to know the industry. Through our many years of experience and great network we will get your brand some highly valuable time at the right tables with the purchasers.

Who are we?

15 years within FMCG – both marketing and sales. Key Account-, Off-trade- and Field Sales managers for one of the worlds biggest brands, Red Bull and for one of the fastest growing beverage companies in Denmark, To Øl.

Services

Key Account Management

  • Pricing structure

  • Promotion strategy

  • Assortment optimization

  • Pitch decks / year end negotiations

  • Ongoing maintenance and development of customers

Field Sales Support

  • Executing your brand in store via Sales Consultants

  • X Store visits a months

  • KPI and target settings

Trade Marketing

  • Development of POS (Point of sale) materials

  • Coolers

  • Business analysis and insights

Projects

To Øl

The worlds 34th Best brewery in 2020 according to Ratebeer.com, out of 33.000 participants. Went from 0 to 800 retail stores in a year and is the proud brand owner of one of the top performing SKU’s across multiple retailers, Whirl Domination.

Frankly Juice

The most premium juice brand in Danish retail. Cold pressed, no additives, just juice. Came from a few retail stores to delivering massive volumes in both retail, convenience and e-commerce.

Grød

On a mission to go from a strong restaurant brand into the most interesting and high quality cereal and ready-meal brand in Denmark.

True Gum

Goodbye plastic – Hello True Gum! No more microplast in our bodies or the oceans. The worlds leading sustainable chewing gum brand with more than 10.000 stores across Europe.

Empirical

Empirical is a flavor company. Culinary & scientific innovations applied in flavor to spirits and cans. From premium spirits and cans to hot sauce and garum, Empirical has an exciting selection.

Hanegal

The first organic commercial meat producer in Denmark with absolutely zero additives. Massive plant based assortment pushing the new normal for convenience and to-go products.

Bornholms Ismejeri

Originates from a small ice cream café in Svaneke at Bornholm. The most delicious, organic and locally sourced ice cream you can find in Danish retail.

Læsk Kombucha

Unpasteurized Kombucha. A brand new category for many retailers but definitely the future within beverages. The only company that can produce that type of high quality product in a big scale. Massive growth adventure ahead.

Postevand

The worlds most sustainable packaging with some of the worlds cleanest water – Danish tap water. Postevand has conquered the entertainment venues and is now ready to take on the Danish retail and convenience world, providing a better alternative than plastic bottles and imported water.

Reduced

Stock of organic and sustainable produce. Reducing food waste by using vegetables and protein which are left over from the conventional food industry.

Social Vanilla

A passionate team of social innovators revolutionizing the vanilla industry by ensuring complete transparency in the entire process from harvest to supermarket shelves. This is beyond Fairtrade.

SayCoffee

Quality coffee in bold design with an increased focus on sustainability. No poor payment, no child labor, no modern slavery.

Wavy Wonders

Nutritious seaweed snacks made from Nordic seaweed ready to conquer retail and offer a healthy alternative to in-between snacking.

Banana CPH

Waste bananas from the super markets given new life as desserts sold at… super markets!

Them Andelsmejeri 1888

The breast milk substitute category hasn’t really evolved. That will change now: “A2 Modermælkserstatning” is a new organic formula based on A2 milk and newest technology.

Cocohagen

Plant based choko truffles with no palm oil, sugar, gluten, lactose – just 100% organic ingredients made in Denmark.

Fatdane

Fatdane is a Danish organic microbrewery that rethinks your sodas and tonics. All brewed in Denmark.

Ali Bageri

A Palestinian family started a bakery in 1994 at Nørrebro. They produce 40.000 of the most authentic arabic flat- and pita bread a day, and is ready for Danish retail now.

Don't hesitate
to
reach out to us!

Mads Peter Jensen

MAIL

Мadsjensen@bambina.dk

MOBILE

(45) 29 40 34 10

Jens Krogen

MAIL

Jenskrogen@bambina.dk

MOBILE

(45) 61 66 62 79

Slotsgade 2. 1., 2200 Copenhagen