About

Bambina - an Off- & On-trade management company.

Bambina help smaller or newly established food- and beverage companies with a bunch of services that would normally require an expensive employee to handle. But first of all: We enable smaller clients to get their products into big supermarkets, convenience stores and foodservice – as well as the entire HoReCa universe. We also help our clients get the right price for their products and to get the best terms possible. We do classic Key Account Management but in a fresh way. We’d rather build a case around great story telling than price pr. liter.

The world is changing and so are the big retailers. Many purchasers are out scouting for organic, locally sourced, sustainable and circular products. Great products with great stories are more likely to succeed than ever before but you need to know the industry. Through our many years of experience and great network we will get your brand some highly valuable time at the right tables with the purchasers.

Who we are?

A collection of Key Account Managers, Field Sales Managers & Sales reps from some of the biggest FMCG brands.

Services

Key Account Management

  • Pricing structure

  • Promotion strategy

  • Assortment optimization

  • Pitch decks / year end negotiations

  • Ongoing maintenance and development of customers

On-Trade/B2B Sales

  • Foodservice

  • HoReCa

  • Corporate

  • Catering / Canteen

  • Event sales

Field Sales Support

  • Executing your brand in store via Sales Consultants

  • X Store visits a months

  • KPI and target settings

Trade Marketing

  • Development of POS (Point of sale) materials

  • Coolers

  • Business analysis and insights

Sampling / Brand Activation

  • In-store product demonstrations

  • On-brand activations

  • Type cast sampling team

Projects

To Øl

The worlds 34th Best brewery in 2020 according to Ratebeer.com, out of 33.000 participants. Went from 0 to 800 retail stores in a year and is the proud brand owner of one of the top performing SKU’s across multiple retailers, Whirl Domination.

Original Coffee

With their 17 coffee shops in Denmark Original Coffee is one of the strongest coffee brands in the country. They are going to be pioneers of the new coffee wave within the Danish supermarkets.

Collab

Iceland’s biggest soft drink with a natural benefit for hair, skin, nails and muscles. Functional drink with marine Collagen combining the best from energy drinks and protein supplements. The collagen comes from sustainable sources from the Icelandic company Feel Iceland providing the world’s highest quality collagen protein.

Sv. Michelsen

Sv. Michelsen Chokolade is a Danish chocolate company known for its high-quality and artisanal chocolate products. They are particularly renowned for their fine craftsmanship in creating a variety of chocolates, truffles, and confections. Oh, and they are official supplier for The Royal Family (Kongelig Hofleverandør)

True Gum

Goodbye plastic – Hello True Gum! No more microplast in our bodies or the oceans. True Dates, True Mints and True Drops are also a part of the portfolio.

Reduced

Stock of organic and sustainable produce. Reducing food waste by using vegetables and protein which are left over from the conventional food industry.

Banana CPH

Waste bananas from the super markets given new life as desserts sold at… super markets!

Cocohagen

Plant based choko truffles with no palm oil, sugar, gluten, lactose – just 100% organic ingredients made in Denmark.

Fatdane

Fatdane is a Danish organic microbrewery that rethinks your sodas and tonics. All brewed in Denmark.

The Organic Crave

Your everyday snack brand is finally here! The Organic Crave offers natural and simply-composed better-for-you snacking products.

Bornholms Kildevand

Clean mineral water from Boring 7 at the rocky island of Bornholm with a visual identity that should be syllabus at every design school.

Maté Maté

The original Danish yerba mate ice tea since 2014. A cold brewed organic ice tea with the naturally stimulating effects from the Brazilian tea leaves.

Grød

On a mission to go from a strong restaurant brand into the most interesting and high quality cereal and ready-meal brand in Denmark.

Wild Rice

If there is one category which haven’t evolved in retail over the last decade, it has to be the Thai kitchen. All products are bland as hell and doesn’t taste of anything but some coconut milk or a harsh curry paste. Wild Rice has arrived and is here to stay! Made in Bangkok, making your dinner ready in 10 minutes and tasting like a meal from a real street kitchen in Thailand.

Defy

Defy loves wine, so they got rid of the pretension and all the fuss around it and we put it in a can, because cans are easy for people (and better for the planet). Just natural delicious, organic wine in a can – It’s wine and it’s wet."

Tempty

Plant based pattys made on mushroom enzymes. Unlike other alternatives, Tempty doesn’t try to imitate meat. No artificial ingredients, no soy, no weird stuff like the rest of the substitute category.

Mikropolis

Crafted cocktails – kegs and cans. Rhubarb Crush, Nordic Cosmo and many other flavors are pushing the limits for how convenient quality cocktails acutally can be.

NODA

Not a soda! Packed with real organic fruit juice and sparkling water. That’s it. Ready to challenge the traditional soda industry and change the habits of the consumers in both retail and hospitality.

innocent

They are innocent and make natural, tasty little drinks. B-corp certified company making sure to help good causes and produce some of the best juices, smoothies, ginger shots and coconut waters out there.

Happy Hydrate

Icelandic entrepreneurship at it’s finest. 4x the amount of electrolytes in one stick than competing products, delivering a super optimized product for sport, welness and wellbeing. The Piña Colada flavour is next level.

Humble Co.

The worlds most sold bamboo toothbrush with more than 90.000 distribution points. Humble Co. has a broad range of sustainable personal hygiene products that tries to minimize single use plastic items and create better alternatives.

Vicenzi

In 1905 Matilde Vicenzi founded a pastry and company in Verona. Now they are bringing the Italian classics like the Grisbi, Ladyfingers for Tiramisu and Millefoglie to Denmark. A European legacy company with amazing products.

Dottir Skyr

Dottir means ‘daughter’ in Icelandic. This recipe has been passed from mother to daughter in Iceland for generations. Finally, Denmark has a genuine skyr brand on the shelves in the supermarkets.

Postevand

A Danish B-corp certified company revolutionizing packaging. Sourced from 100% Danish tap water, which is renowned for its high quality, the still water is packaged in plant-based cartons made from at least 96% renewable materials. These cartons have an 18% lower climate impact compared to typical plastic bottles made from 100% recycled plastic.

Raw Culture

Raw Culture is a Danish kombucha brewery, founded in 2020 with the mission to make healthy choices easy and enjoyable. Their kombucha is 100% natural and organic, brewed in various flavors and forms, aiming to deliver great taste without compromising on quality or health benefits.

Eat Wasted!

The worlds first mass produced pasta made out of leftover bread. This super innovative products will help a lot of restaurants and foodservice customers to lower their carbon footprint by turning dry old loafs of bread into fresh al dente pasta.

Don't hesitate
to
reach out to us!

Mads Peter Jensen

MAIL

madsjensen@bambina.dk

MOBILE

(45) 29 40 34 10

Jens Krogen

MAIL

jenskrogen@bambina.dk

MOBILE

(45) 61 66 62 79

Rådmandsgade 45A, 2200 KBH N